A premier retail destination since 2013

Viva Establishment Limited

committed to high-quality groceries, fresh produce and a seamless shopping experience for every Tanzanian family.

About Viva Supermarket

Who We Are

Viva Supermarket is a fast-growing retail brand committed to providing quality products, affordable prices, and convenient shopping experiences. With multiple branches across Tanzania, we serve our customers 24/7 ensuring everything you need is always within reach.

OUR JOURNEY

From a Small Mbezi Store to a Trusted Tanzanian Brand

Viva Supermarket began on 9 November 2013 with a single store in Mbezi, Dar es Salaam. Built on passion, teamwork, and a strong customer-first approach, the brand has grown into a trusted supermarket with multiple branches across Tanzania.

Over the years, Viva has continued to expand while maintaining its core promise;

Years serving Tanzania

0 +

Branches & Growing

Open Every Day

0 /7

Happy Customers

0 s

A decade of growth, one community at a time

Mbezi Branch

Our journey began on 9 November 2013 with a small but ambitious store.

Makumbusho

We expanded to better serve customers and refine our operations.

Tegeta Branch

A larger, modern outlet marked our rise as a trusted retail brand.

Best Brand Award

Voted People’s Best Supermarket Brand of 2025.

Recognition

Awarded
Tanzania’s Best Supermarket Brand 2025

In recognition of our commitment to quality, customer satisfaction, and service excellence, Viva Supermarket was proudly awarded the Best Supermarket Brand in Tanzania 2025.

This achievement reflects the trust our customers place in us every day and motivates us to continue delivering exceptional service across all our branches.

Our Mission

To provide quality customer service and maintain the company’s motivated manpower ensuring every visit exceeds expectations.

Our Vision

To be the supermarket of choice in the Eastern African region, known for service, freshness and value.

Core Values

What we stand for

Customer First

We prioritize customer satisfaction in everything we do.

Quality & Freshness

We ensure all products meet high standards of quality.

Affordability

We offer competitive pricing across all categories.

Reliability

Open 24/7, always ready to serve.

Committed to Our Community

At Viva Supermarket, we believe in giving back to the communities we serve. Through local initiatives and community engagement, we strive to make a positive impact beyond our stores.