A premier retail destination since 2013
Viva Establishment Limited
committed to high-quality groceries, fresh produce and a seamless shopping experience for every Tanzanian family.
About Viva Supermarket
Who We Are
Viva Supermarket is a fast-growing retail brand committed to providing quality products, affordable prices, and convenient shopping experiences. With multiple branches across Tanzania, we serve our customers 24/7 ensuring everything you need is always within reach.
OUR JOURNEY
From a Small Mbezi Store to a Trusted Tanzanian Brand
Viva Supermarket began on 9 November 2013 with a single store in Mbezi, Dar es Salaam. Built on passion, teamwork, and a strong customer-first approach, the brand has grown into a trusted supermarket with multiple branches across Tanzania.
Over the years, Viva has continued to expand while maintaining its core promise;
- delivering quality products
- reliable service
- a convenient 24/7 shopping experience.
A decade of growth, one community at a time
Makumbusho
Expanded into central Dar es Salaam to bring convenience, variety, and reliable everyday shopping closer to customers.
Tegeta Branch
A modern branch designed to meet the fast-growing demand for 24/7 shopping and household essentials.
Moshi Branch
Our first expansion outside Dar es Salaam, bringing the Viva shopping experience to Northern Tanzania.
Mwanza Branch
Opened in Rock City Mall to better serve customers in the Lake Zone with a wider product selection and modern retail experience.
Best Brand Award
Recognized as Tanzania’s People’s Best Supermarket Brand for outstanding service, customer trust, and continuous growth.
Mwenge Branch
Our newest branch at Mwenge Bus Terminal, created to serve customers on the move with fast, convenient 24/7 shopping.
Recognition
Awarded
Tanzania’s Best Supermarket Brand 2025
In recognition of our commitment to quality, customer satisfaction, and service excellence, Viva Supermarket was proudly awarded the Best Supermarket Brand in Tanzania 2025.
This achievement reflects the trust our customers place in us every day and motivates us to continue delivering exceptional service across all our branches.
Our Mission
To provide quality customer service and maintain the company’s motivated manpower ensuring every visit exceeds expectations.
Our Vision
Core Values
What we stand for
Customer First
We prioritize customer satisfaction in everything we do.
Quality & Freshness
We ensure all products meet high standards of quality.
Affordability
We offer competitive pricing across all categories.
Reliability
Open 24/7, always ready to serve.
Committed to Our Community
At Viva Supermarket, we believe in giving back to the communities we serve. Through local initiatives and community engagement, we strive to make a positive impact beyond our stores.
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Visit or Shop with Viva Today
Experience convenient, reliable, and affordable shopping
anytime, anywhere.